Breaking sushi myths: everything you were afraid to ask

Japanese cuisine is shrouded in many legends. Some consider it too exotic, some — strictly dietary, and some are still afraid of "that raw fish." At Sushi Market, we decided to play myth-busters. Let's find out where the truth is and where it is just a culinary fairy tale, especially if you are ordering sushi in Bar or Podgorica.

Myth №1: Sushi is always raw fish
Verdict: False. Initially, sushi was a way to preserve fish in rice. Today, "sushi" is more of a category of dishes united by a special type of rice.
In our menu in Bar (Montenegro), you will find many options without raw fish: baked rolls, tempura rolls, options with smoked eel, boiled shrimp, or simply vegetarian positions with avocado and chuka.

Myth №2: The bigger the roll, the better
Verdict: Not exactly. There is a chase for "giant rolls" that are impossible to swallow. A proper roll must maintain balance: an ideal roll is when you taste the filling, and the rice only delicately emphasizes it. It should be of such a size that it is convenient to eat in one bite without destroying the composition.

Myth №3: Sushi in Montenegro is "not the same as in Japan"
Verdict: And thank goodness! Real Japanese sushi is often just a piece of fish on a ball of rice without Philadelphia cheese or sauces. What we love today is fusion cuisine adapted to Western tastes. At Sushi Market, we take the best of Japanese technology and add the freshness of Adriatic traditions.

Myth №4: Wasabi should be mixed into the soy sauce
Verdict: A gastronomic crime (just kidding, but not recommended). By mixing wasabi into the sauce, you turn it into a "green soup," killing the delicate taste of the sauce itself.
The right way: Place a small pea of wasabi directly onto the fish, and then lightly dip the edge of the roll into the sauce. This way, the spiciness unfolds correctly.

Myth №5: Sushi is expensive
Verdict: It depends on what you compare it to. Considering the cost of premium quality fresh salmon, logistics to Bar or Novi Sad, and the chef's work — the price is justified. But we make Japanese cuisine accessible:

• Sets: Ordering a set is always 15–20% more profitable.
• Pickup: Collect your order yourself in Bar at IV Crnogorske proleterske brigade BB and get a 10% discount.

Why trust Sushi Market?
We don't just cook food; we are fans of quality. In each of our branches — whether it's Bar, Podgorica, or Herceg Novi — we follow strict standards for fish storage and rice cooking.
Want to test our facts by taste? Order your favorite set and see for yourself that reality is tastier than any myths!
Check the menu and clear your doubts!